What is Your Social Media Voice?

Sep 12, 2018 | Article
  Echo chamber. Vacuum. These are just some of the terms used to describe the social media environment within which we communicate --- ubiquitously --- through posts and comments. The desire to communicate has become insatiable --- the need to post, comment and, for some of us, chase the viral unicorn. Some statistical context around engagement. My thanks to Jimit Bagadiya of…

Blue, Green or White?

Sep 03, 2018 | Article
  You might recall that famous bike riding scene in the sky in Spielberg’s film, E.T. That scene was shot on a massive blue screen (originally called ‘traveling mattes’) using wires on the actors. Later, editors put an entire landscape and city behind them. At the time, blue was used because it is the furthest color away from red in the color…

Negative Space Thinking

Jul 03, 2018 | Article
It’s always fascinating to listen when people talk about their children.  Aside from the regular menu of topics including where the children are in terms of education and the activities in which they are involved, invariably, subtle things emerge that indicate the challenges, sometimes problems, a parent is facing with their progeny.  It’s what we don’t hear that is even more interesting.…

Short Writers

Jul 03, 2018 | Article
On April 20th this year, I celebrated 39 years as a short-writer. Understand that I’m 5 feet, 11 inches tall and shrinking. Short-writers are politely ignored by the literary world because of our vocation: writing commercials for radio and television, writing ad copy for newspapers and magazines, thinking in 30 and 60 second increments and conceptualizing language in blocks and banners. However,…