Michael Kryton

About

[vc_row full_width=”stretch_row” el_class=”row-who” css=”.vc_custom_1529650750702{padding-top: 90px !important;padding-bottom: 90px !important;background-image: url(http://michaelkryton.com/wp-content/uploads/2018/02/pattern.png?id=38) !important;background-position: 0 0 !important;background-repeat: repeat !important;}”][vc_column width=”1/2″ offset=”vc_col-sm-offset-3″][custom_vc_content style=”0″ h=”2″ txt_shade=”light” txt_align=”center” is_line=”0″ is_read=”0″ class=”obj-content obj-mk2″ title=”Michael Kryton” vc_link=”url:%23|||” attach_image=”237″ sub_title=”Creative Director”]Michael Kryton is an international award winning writer, producer and director.[/custom_vc_content][ultimate_modal icon_type=”custom” modal_on=”custom-selector” modal_on_selector=”.obj-mk2 .obj-link” modal_style=”overlay-fade” overlay_bg_color=”#000000″ overlay_bg_opacity=”90″ el_class=”modal-image” img_size=”80″]

Michael Michael Kryton DirectorMichael Kryton

Professionally, Michael has been generating ideas and creating all forms of creative communication for over 40 years: advertising commercials, corporate videos, web series, live corporate events and shows, and television documentaries, The writer-producer-director is also tapped as a strategic creative communications consultant. He continues to perform as a voice talent behind the microphone, as well as a performer on-camera and a composer-musician. His collaborative creative approach is a blend of art, science, and instinct.

Originally from Montreal, Michael trained in music and theatre. He studied piano performance and music composition through the Royal Conservatory of Music (Toronto). His background in theatre includes studies at Concordia University, National Theatre School and the Toronto New School of Theatre. Michael also pursued undergraduate studies at the University of Alberta and the University of Victoria, focusing on English, economics and commerce.

He has won awards in Toronto, New York, Hollywood and has also received the Alberta Achievement Award.

When he is not writing, he enjoys music, movies and documentaries and continuously cheerleads colleagues in the industry.[/ultimate_modal][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1519678713929{padding-top: 90px !important;padding-bottom: 90px !important;background-color: #f6f6f6 !important;}”][vc_column][vc_tta_tabs style=”modern” shape=”square” spacing=”” autoplay=”5″ active_section=”1″ no_fill_content_area=”true”][vc_tta_section title=”1979″ tab_id=”Y1979″][custom_vc_content style=”0″ h=”2″ is_line=”0″ is_read=”0″]In 1979, Michael began his career as a writer-producer with the OK Radio Group in Northern Alberta. In 1984, he accepted the position as Creative Director at CISN FM Radio in Edmonton, working with the legendary Canadian radio personality, Bob McCord. Within 2 years, Michael was one of the first in the Canadian radio industry to wear two hats simultaneously as both Creative Director and Production Manager, and the first Alberta radio writer-producer to win a Gold Medal in New York for his radio commercials.[/custom_vc_content][/vc_tta_section][vc_tta_section title=”1988″ tab_id=”Y1988″][custom_vc_content style=”0″ h=”2″ is_line=”0″ is_read=”0″]In 1988, a chance encounter with a growing consumer electronics chain (originally Krazy Krazy’s) led to a contract as a national, television spokesperson for Multitech Warehouse Direct. Subsequently, in 4 years, he became a household face in Canada and famous for his notorious antics on camera, doing everything from performing hard-sell commercials while playing rock ‘n roll piano and guitar, to the execution of twists of reality that became the stuff of discussion for media pundits across the country. He eventually became Director Of Communications for the 54-store chain.

In that same year, Michael and Holly achieved the first of their greatest achievements with the birth of their first son, Brock! [/custom_vc_content][/vc_tta_section][vc_tta_section title=”1996″ tab_id=”Y1996″][custom_vc_content style=”0″ h=”2″ is_line=”0″ is_read=”0″]By 1996, Michael had established his own media studio and expanded his work to include corporate videos, music and jingle production, radio features and television production. He was the first producer in Alberta to create an infomercial entertainment program with Chuck Chandler, one of the original booth announcers for Monty Hall, and his long time friend and creative associate, Keith James, better known as “Mr. Voice”, and currently an imaging voice, narrator and commercial announcer in high demand internationally (www.soundspark.com).[/custom_vc_content][/vc_tta_section][vc_tta_section title=”2001″ tab_id=”Y2001″][custom_vc_content style=”0″ h=”2″ is_line=”0″ is_read=”0″]In 2001, Michael accepted an invitation to join “The Idea Factory” as Creative Director of the Alberta based, independent television production company. Within the first year, he had penned his first major documentary, a Life and Times for CBC Television on Jean Pare, the best selling Canadian author of the Company’s Coming book series.[/custom_vc_content][/vc_tta_section][vc_tta_section title=”2005″ tab_id=”Y2005″][custom_vc_content style=”0″ h=”2″ is_line=”0″ is_read=”0″]In 2005, the OK Radio Group approached Michael to head up a unique project, supplying Sonic FM, a new radio startup, with out-sourced commercial production for all retail clients. By the end of the year, he had won Best Radio Campaign and Best of Show as the overall winning advertising campaign (regardless of medium) in Edmonton at the ACE Awards.[/custom_vc_content][/vc_tta_section][vc_tta_section title=”2007″ tab_id=”Y2007″][custom_vc_content style=”0″ h=”2″ is_line=”0″ is_read=”0″]In 2007, entrepreneur Clarence Shields asked him to write the 3rd book, “The Father’s Guide to Surviving With Kids”, in the national best-selling Bachelors Guide series, which has collectively sold over 300,000 copies.[/custom_vc_content][/vc_tta_section][vc_tta_section title=”2009″ tab_id=”Y2009″][custom_vc_content style=”0″ h=”2″ is_line=”0″ is_read=”0″]In 2009, Michael joined AXE Productions (now Production World) as Creative Director.[/custom_vc_content][/vc_tta_section][vc_tta_section title=”2011″ tab_id=”Y2011″][custom_vc_content style=”0″ h=”2″ is_line=”0″ is_read=”0″]In 2011, Michael accepted a contract with Trixstar Productions to write and direct “How Time Flies: An Evening With WIlliam Shatner” – Canadian Tour 2011.[/custom_vc_content][/vc_tta_section][vc_tta_section title=”2013″ tab_id=”Y2013″][custom_vc_content style=”0″ h=”2″ is_line=”0″ is_read=”0″]In 2013, Michael was tapped by the Edmonton Chamber of Commerce as Executive Producer for the tribute to outgoing Mayor Stephen Mandel, and subsequently, Michael was recruited as Executive Producer by the Rotary Club of Edmonton to produce the Rotary Roast for Stephen and Lynn Mandel.  From 1999 to 2015, Michael served as lead creative for the Edmonton Chamber Ball. Part of his responsibilities included the production of all the tribute videos for the Northern Lights Award of distinction recipients including Stan Milner, Tommy Banks, John and Barbara Poole, Sandy Mactaggart (Maclab) and many more.[/custom_vc_content][/vc_tta_section][vc_tta_section title=”2015″ tab_id=”Y2015″][custom_vc_content style=”0″ h=”2″ is_line=”0″ is_read=”0″]In 2015, Michael signed a publishing deal with Gildan Media New York. He is represented by his literary agent, Dan Strutzel (Inspire Productions, Chicago). He continued to write, produce, direct and voice various campaigns in radio and television.

Meanwhile, Michael accepted a contract with Cashco Financial and was part of the team executing communications when Cashco and ATB formed a historic relationship within the sub-prime finance sector.[/custom_vc_content][/vc_tta_section][vc_tta_section title=”Today” tab_id=”YToday”][custom_vc_content style=”0″ h=”2″ is_line=”0″ is_read=”0″]In 2018, Michael continues exploring new avenues of production.[/custom_vc_content][/vc_tta_section][/vc_tta_tabs][/vc_column][/vc_row][vc_row css=”.vc_custom_1519679411322{padding-top: 90px !important;padding-bottom: 90px !important;}”][vc_column][page_exs page_ex_id=”105″][/vc_column][/vc_row][vc_row full_width=”stretch_row” el_class=”row-accomplishments” css=”.vc_custom_1519679493794{padding-top: 90px !important;padding-bottom: 90px !important;background-image: url(http://michaelkryton.com/wp-content/uploads/2018/02/accomplishments.jpg?id=114) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][custom_vc_content style=”0″ h=”2″ txt_transform=”up” txt_shade=”light” is_line=”0″ is_read=”0″ title=”Accomplishments” vc_link=”url:%23|title:See%20More%20Accomplishments||”]Wrote, directed and produced thousands of radio and television commercials, over 50 hours of corporate videos, radio features and documentaries.

Assisted the Ghermezians (owners of West Edmonton Mall) with visual creative strategies in their successful Mall of America litigation.

Assisted inventor Tory Weber to secure Wayne Gretzky’s investment participation in the Thermablade (heated skate blade) project.

Co-produced and distributed all radio campaign material for Alberta Premier Klein’s first election campaign.

A promotional video for Alberta Energy was of such a high level of impact, that it was used by Alberta Premier Ralph Klein in a presentation to US Vice President Cheney.

Co-scripted and directed William Shatner’s live Canadian tour “How time Flies” in 2011.[/custom_vc_content][ultimate_modal icon_type=”custom” modal_on=”custom-selector” modal_on_selector=”.row-accomplishments .obj-link” modal_style=”overlay-fade” overlay_bg_color=”#000000″ overlay_bg_opacity=”90″ img_size=”80″]

  • Wrote, directed and co-produced the Edmonton Chamber of Commerce President’s Ball (2000 – 2015). Media coverage reported it as the most dynamic, complex, live show staged at the Shaw Conference Centre in 10 years. The 2001 version was edited to a 1-hour broadcast on SHAW Cable.
  • Wrote the television treatment and co-authored the script for the CBC Life & Times documentary on Jean Pare, Author of Company’s Coming.
  • First writer-producer in Canada to win the Radio Bureau’s award for Anti Drinking-Driving Broadcast Campaign. The campaign was distributed to all radio stations in Canada and was the basis of a radio documentary, which won the Dave Rogers award as Best Canadian Radio Documentary.
  • Winner of multiple international awards including the Hollywood Radio and Television Society, New York Radio and Television Festival, American Marketing Association, Television Bureau of Canada, Radio Bureau of Canada, AMPIA Alberta Motion Picture Industry Association, Honda Canada, Radio-Television News Director’s Association of Canada, CASE Council for Advancement And Support Of Education, CCAE Canadian Council for the Advancement of Education, ASPC American Society of Professional Communicators
  • Awarded the Alberta Achievement Award from Alberta Premier Peter Lougheed for Radio Communication.
  • Produced an infomercial program in a new format that led local cable companies to move outside the existing program format and offer advertisers shorter time blocks.
  • Achieved a 4% return (web average 1%) through the online marketing of a radio promotion for an Edmonton book publisher. The objective was to secure exposure on morning and afternoon drive radio programs; secured $250,000 worth of advertising on 100 radio stations in Canada, US, Australia and Great Britain at a cost of $6000 in promotional materials and fees.
  • Produced the Prairie Music Awards at the Francis Winspear Centre For Music. The show was broadcast live on CBC Radio 2.Consulted on internal and external communications and creative strategies to public and private organizations, corporations and retailers. A selected list includes Alberta Economic Development, Edmonton Economic Development, Edmonton Chamber of Commerce, University of Alberta, national, regional and local retailers, OK Radio Group, United Way Alberta Capital Region, Capital Health, PTI Group, and Big Futures.
  • Assisted the Municipality of Fort McMurray stakeholders (industry, government, corporate) in the strategic preparation of the presentation to the Provincial Finance Committee, the objective of which was to secure the transition funding required as part of the package to invoke the new Regional Municipality status.
  • Wrote and produced the Municipal Tax Handbook for the Regional Municipality of Wood Buffalo, the format of which was adopted by several municipalities across the country. The purpose of the handbook was (and still is) to explain the new market based (market value) taxation paradigm to taxpayers.
  • Organized the first bilingual, one-act, theatre festival in Fort McMurray that led to an ongoing of commitment of funds from Alberta Culture to the region to support community theatre.
  • Published “A Brilliant IDea Every 60 Seconds” in 2015 with Gildan Media New York

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