Production

“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another” – Seth Godin Seth Godin, best-selling author (Linchpin) and the mind behind the concept of ‘permission marketing’ is considered a brand guru. In 2018, he was inducted into the American Marketing Association’s Marketing Hall of…

Where do they come from? Stephen King believes that ideas manifest more accidentally, perhaps organically, whereas others believe we can deliberately direct our minds to actively engage in the process. We do not come up with ideas; we find them. Our brain is forever connecting dots, whether we are conscious or asleep. My methodology, explained in detail in my book, A Brilliant…